The Erupt Custom Plan
For established brands, complex companies and ambitious campaigns that need a tailored mix of search, authority, reputation, creator content and distribution instead of a fixed monthly production count.
We diagnose the growth problem before fixing the production numbers
Some brands need far more search content. Others already rank but lack trust, media coverage, strong proof or useful social distribution. A company entering three markets should not buy the same production mix as a local service brand defending one city.
The Custom Plan starts with the business objective and the visibility gap. Erupt then sets the right workstreams, markets, channels, monthly outputs, external budgets, responsibilities and reporting model in writing.
A custom scope makes sense when:
- You operate across several countries, cities, products or brands
- Your sales cycle needs both category education and buyer-intent capture
- You need a serious authority, reputation or thought-leadership push
- Your website or content operation has several teams and approval layers
- Your goal cannot be handled responsibly by fixed monthly counts
One system built from the services your goal actually needs
The Custom Plan can include the full Growth Plan, a more focused version of it or a larger multi-market programme. The final proposal states what is included. The list below shows the parts we can combine.
Own the searches closest to demand
- Market, audience, keyword and competitor research
- Revenue-page strategy across services, locations, industries and use cases
- SEO articles, comparisons, case studies and content clusters
- Technical SEO, on-page SEO, schema and internal linking
- Content designed for Google, Bing and AI discovery systems
- Multi-site, multi-language or multi-market coordination where required
Give the market something worth citing
- Original research, statistics and data-led resources
- Major case studies and proof libraries
- Industry reports, strong opinion pieces and founder thought leadership
- Calculators, comparison tools and useful interactive resources
- Resource centres built around a category or customer problem
Build trust beyond your own website
- PR angle development and press release campaigns
- Relevant local, trade, niche and industry publication outreach
- Backlink strategy tied to the pages that need authority
- Founder, executive or subject-matter expert positioning
- Launch campaigns, commentary opportunities and media assets
Make the proof easier to find
- Google Business Profile and location visibility strategy
- Review acquisition processes and response guidance
- Branded search and reputation monitoring
- Proof, testimonial and case-study publishing systems
- Issue-response planning within agreed legal and ethical limits
Turn the strategy into content people can meet daily
- Branded graphics, short-form video and UGC production
- Local or niche creator collaborations
- Instagram, Facebook, TikTok, LinkedIn and X publishing
- YouTube Shorts or separately scoped long-form YouTube
- Founder-led, employee-led or subject-expert content systems
Enter the discussions buyers already trust
- Reddit and relevant public-forum research
- Transparent brand participation and resource-led posting
- Contributor and community outreach
- Content repurposing across search, social, email or partner channels
- Distribution plans for research, reports, tools and major campaigns
Your proposal removes the ambiguity
There are no public production numbers on this page because the numbers are set after diagnosis. Before work begins, the proposal gives both teams a shared definition of the engagement.
Objectives and markets
The business result, audience, products, locations, countries and visibility gaps the campaign is responsible for.
Exact monthly deliverables
Page, article, authority-asset, PR, backlink, graphic, video, creator and publishing counts where fixed counts are useful.
Channels and ownership
Where work will be published, who supplies raw material, who approves it and which parts Erupt implements directly.
External budgets
Creator allowances, publisher fees, software, data, production, travel or any third-party cost that sits outside Erupt's professional fee.
Timeline and approval rhythm
The launch sequence, recurring production cycle, review points, approval expectations and engagement term.
Measurement
The search, content, reputation, distribution and commercial signals we can track, plus the reporting cadence and limits of attribution.
We quote after we understand the job
A custom plan should solve a defined business problem. It should not be a bigger invoice attached to a vague promise.
Send the context
Your website, offer, target markets, current channels, main growth problem, team structure and the result you want.
Join a diagnosis call
We test the assumptions, identify the actual visibility gap and check whether Erupt is the right team for it.
Receive the campaign scope
We recommend the workstreams, volume, external budgets, timeline, responsibilities, measurement and monthly fee.
Onboard and launch
After agreement, access and payment, we build the detailed campaign map and start the approved first production cycle.
Erupt leads the system. Your team keeps it grounded in reality.
We can take over planning, production and publishing, but strong work still needs accurate information, timely access and real commercial feedback from inside the business.
Erupt owns the agreed execution
Research, strategy, production management, SEO, content, design, creator coordination, PR, publishing, distribution and reporting according to the signed scope.
Your team supplies truth and access
Product facts, business updates, internal data, customer feedback, proof, footage, account access and one empowered approval contact.
The strategy changes with evidence
Live rankings, citations, enquiries, sales feedback, reputation signals and market movement decide where the next cycle of work goes.
Claims stay honest
No fabricated reviews, fake community endorsements, guaranteed rankings or invented authority. We build visibility without creating a future reputation problem.
Custom Plan FAQs
Why is there no public price for the Custom Plan?
The price depends on the markets, websites, workstreams, production volume, team structure, external budgets and implementation load. Publishing a made-up starting figure would either mislead you or force us to recommend the wrong system.
Is the Custom Plan simply a larger Growth Plan?
Not always. It can be larger, but it can also be more specialized. One brand may need a high-volume international search programme. Another may need fewer pages and a heavier authority, reputation or founder-positioning campaign.
Can the plan cover several countries, sites or business units?
Yes. Multi-market and multi-site work can be scoped, provided the proposal defines priorities, ownership, localization, access, production capacity and how the different teams will approve work.
Can Erupt work with our internal marketing team?
Yes. We can lead the full system or own specific workstreams while your internal team handles others. The proposal makes the division of work and approval process clear before launch.
Are creators and premium publications included?
The proposal will state the creator and publication allowances included in the monthly fee. Higher talent fees, premium publishers, travel, products, special production and third-party costs are shown separately before they are committed.
Will you guarantee rankings, coverage or revenue?
No. Erupt commits to the agreed strategy, production, implementation and reporting. Search engines, AI systems, publishers, platforms, competitors and your sales process sit outside our control, so we do not promise fixed rankings, media acceptance, traffic, lead counts or revenue.
What should we send before the first conversation?
Your website, primary offer, target audience, markets, current marketing channels, team size, the biggest visibility or reputation problem and any deadline tied to the campaign. That is enough to start a useful diagnosis.
Request a Custom Plan
Send us the website, target market and growth problem. We will diagnose the opportunity, tell you if we are a strong fit and define the scope before quoting.
A clear diagnosis comes before the proposal, and a clear proposal comes before the work.
